This year's INJAZ company project at CAC, Squishables is a corporate company that is embarking for the first time into the corporate world. Our aim is to maximize our profit, providing shareholders with a sizeable dividend at the end of our run; yet still caring for our stake holders and being socially responsible.



Squishables will strive to establish a strong brand name that is not only renowned for quality but for innovation. The company is run in a paternalistic leadership style that is still situational that is evident both in the way it is run and in the product itself. Our product is unique in a sense that it is internally created by our employees and remolded to suit the different school event. Squishables primarily strives to serve it target market which is mainly CAC community where are its students, parents and teachers.

All in all, Squishables aims to establish a name for itself which is renowned for its innovative quality, creativity and as a socially responsible firm.

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